The BlackBerry Z10 is everything to BlackBerry - and I don't just mean
for the platform or the rechristened company that has adopted the brand
for which it is most known. The Z10, the first smartphone to run the
BlackBerry 10 OS, is a sink or swim device that will likely determine if
the company will manage to hold on to its dwindling market share and
right the ship that sent it from first to worst in smartphone relevance.

The days of a BlackBerry being the definitive smartphone are gone. The
BlackBerry Z10 debuts at a time when smartphones are as much about play
as they are productivity, and this phone can thrive in this era only if
it can strike a balance between entertainment and enterprise. Can the
BlackBerry Z10 be the savior that BlackBerry - the company and operating
system - so desperately needs?